Wednesday, December 8, 2010

Exercise : Random Word / Image Association.

Task in class:

To create "Scary Image or Object" that will instill fear among people through out the ages.

Random words: Kitten.

What can I think of when see this word - Kitten:
  • Scary
  • Claws
  • Dirty
  • Disease 
Association:
1. Scary: Mostly people think that Cats are scary especially the one with dark fur and bright eyes. Most of them usually scared by black cats in the night, because of their bright yellow eyes. Some Chinese believe that black cats signified evil spirit or evil creature that owns 9 lifes.

2. Claws: Claws is known as a main characteristic of a CAT. Besides, their claws are also known as a weapon , they spend a considerable amount of time honing to an extremely sharp point. Cats have a natural inclination to sharpen their claws; unfortunately, they do this by scratching on carpets, woodwork and furniture and bring damages to human's property. Other cats may also be prone to scratching their owners during play, and if you have small children, this may be of concern.

3. Dirty: Stray Cats that don't have owner are very dirty and not unhygienic. They'll pee everywhere and caused trouble to humans.

4. Disease: Cat Scratch Fever or Cat Scratch Disease is a relatively rare illness caused by bacteria cats may carry. Most people who get Cat Scratch Fever will have an uncomplicated illness that resolves on its own in a few weeks. Human should always aware of stray cats that spread diseases.

This is my sketches:



Saturday, November 27, 2010

Lesson Seven : Random Word / Image Association.



- an idea generation method which allows students to systematically generate new ideas though fixed formula.The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.

"Chances come to everyone but not everyone see it because they not have the knowledge."
"Chances only come to the people who have knowledge."
"Without knowledge we wont find the chances"

We always have our motivation,just like a donkey have a carrot to make it move.
The carrot of us maybe is money,or anythings.
...but how we get away from the carrot?

 When to use it

..Use it to stimulate open and divergent thinking and seek creative new ideas.
..Use it to re-ignite creative thinking when you are running out of ideas.
..Use it to get people out of a rut when their thinking is still rather conventional.
-[http://creatingminds.org/tools/random_words.htm]

@ How to use it

1. Find a random word

- Find a random word that will be used as a stimulus for new ideas. You can do this in a number of ways, including:
  • Look around you. What can you see? Can you see any words? What about things? What else is happening?
  • Open a book at a random page. Run your finger around the page and stop at a random point. Look for a suitable word near your finger.
  • Ask the people you are with to give you a random word.
  • Select a word from a prepared list of evocative words (fire, child, brick, sausage, etc.)
Good random words are (a) evocative and (b) nothing to do with the problem being considered. Ambiguity also helps. Nouns are usually best, but verbs and adjectives can also be used effectively.

2. Find associations

- Think about other things about which the word reminds you. Follow associations to see where they go.
- Think openly: associations can be vague and tenuous (this is creativity, not an exam!).
- When working with a group of people, you can write these down on a flipchart as people call them out. It can be useful (but not necessary) to leave a space after each associate for use in stage 3.

3. Use the associations to create new ideas

- Now create new ideas by linking any of the associations with your problem. Again, the linkage can be as vague as you like: what you want is ideas!
- Write the ideas either next to their associations from step 2 or on a separate page.
- If other people give ideas that trigger further ideas from you, then you can go off down that route to see where it goes.
- As a variant, you can do stages 2 and 3 together, finding an association and an immediate idea from this.

Example : 
How to make a person to stop smoking in 6 months time?

Random word : Traffic Light
What will you think of when you saw a traffic light?

- Colour
- Price
- Thin
- Awareness

Association : 

Colour : We can use colors to indicate dangers. The red colour indicate most danger follow by yellow colour and green colour.While the smokers see the colours he/she will think about the dangers he/she will face and slowly stop smoking.

Price : We can increase the price of amercement not the cigarette price so when they smoke in the non smoking area they will get the high price amerce.

Thin : Make the cigarette's material become thin so the smoker will become weariness to smoke.

Awareness: Create an awareness image on the cigarette skin and show that smoking will not make people become slim and yet it will make our lungs to become dark and also ugly .

Conclusion : So, people won't buy it if the colour of the cigarette's smoke is in colour and they won't be taking risk to do that .


Exercise : How merges go wrong ??

Merge 2 animal pictures become an impossible picture. 
Choose two different animals, combine and merge their characteristic together to make an new animal that people didn't see it before. Draw a picture for it. The chosen animals must be the animals that can't live when they stay together. 




Exercise : Mortal and Pestle.

What is Mortal and Pestle ?
mortar and pestle is a tool used to crush, grind, and mix solid substances (trituration). The pestle is a heavy bat-shaped object, the end of which is used for crushing and grinding. The mortar is a bowl, typically made of hard wood, ceramic or stone. The substance to be ground is placed in the mortar and ground, crushed or mixed with the pestle.


Exercise : 
Imagine that you are people from year 200010 and you had found this mortal and pestle. Try to figure out what is it use for in the year 2010 in a creative way. Choose three words in the mind map below randomly and draw your own mind map of it .
Here are my answer :

The three words I choose is Music, $$$ and Married.

Overall Sketches.
Mortal and Pestle as Music- Drum set.
People using this to create music, sound, noise that delight to our ears. Such as Rock Music.
Mortal and Pestle as $$$- Money/ Treasure
People hunt, dig, find, seek this Legend Mortal and Pestle that make of GOLD left thousands centuries before. This worth lots of money, very precious, and rare.
Mortal and Pestle as Married- Icon to purpose.
Young couples using this special Crystal Mortal and Pestle to purpose to opposite side. As an icon to marriage. Comes with different patterns, size, and colors.



In class exercise : Mind map about friend.

We had been asking to draw a mind map for our friend next to us in class and we had been told to create a avatar for the friend chosen based on the mind map created. Here is my avatar drew by Jason Wong.



Exercise : Juxtaposition.

In the class activity,we do an activity called as Juxtaposition.Well,it is something like provebs,it kind of fun though,we were shown by Mr Radzi a simple mix and match number and words like below :


1. Flower <------------> 0. Head
2. Lightning <--------------> 9. Rain
3. Ice <--------------> 8. Wood
4. Light <--------------> 7. Tree
5. Fire <--------------> 6. spider
6. Duck <--------------> 5. Root
7. Dog <--------------> 4. Mountain
8. Oil <--------------> 3. Wind
9. Leave <--------------> 2. Rock
0. Fly <--------------> 1. Water

And i have choose the number 58 , 14 and 39.Then we were asked to combined both of the words and i get
[ FIRE WOOD // FLOWER MOUNTAIN // ICE RAIN ]


Exercise 1 and 2 :
- Create a sentence based on the word chosen.Then create an image for the sentences written.

This is what I came out with,

1.There is a big fire in the wood.
2.She is so beautiful like a flower living in a mountain.
3.Ice cubes started to fall like a rain.



Exercise 3 :
- Create a new word by combining the 2 words together.
Example : Fire + Wood = Firewood
Then, Create an image for each new words.
FIREWOOD // FLOWERMOUNTAIN // ICERAIN ]



Exercise : Analogy

Mortal and Pestle Vs Man and Women
When man,
enters woman,
like the Pestle biting the Mortal,
again and again.
and they will
never again be separate.
 
Chilli Vs Love
You are red, You are hot,
Your every bites makes me explode like a fireworks,
You brings terror to most but brings me ecstasy. 

Time Vs Life
Every second, every minute,
slip through silently,
Every day, every week,
what have we done meaningful so far? 

Ice cream Vs Pain
Every time I have you, I feel so sweat,
You are so temptation, you are so attractive,
Every time I have you too much,
You makes my teeth and gums in pain.