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Sketches 2.

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Sketches.

Essay: What is Creative Multimedia?

What is Creative Multimedia? Multimedia is media and content that uses a combination of different content forms. The term can be used as a noun (a medium with multiple content forms) or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which only use traditional forms of printed or hand-produced material. Multimedia includes a combination of text, audio, still images, animation, video, and interactivity content forms.

Multimedia is usually recorded and played, displayed or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance. Multimedia (as an adjective) also describes electronic media devices used to store and experience multimedia content. Multimedia is distinguished from mixed media in fine; by including audio, for example, it has a broader scope. The term "rich media" is synonymous for interactive multimedia. Hypermedia can be considered one particular multimedia application.

There are different types of Multimedia. Multimedia marketing is a marketing draw near with the aim of uses media other than the in black and white word to communicate a marketing message. Examples of multimedia formats include audio, capture on tape, and the function of photography or sideshows. Multimedia could be deployed in a variety of ways as well as both off-line and online. With the growth of the Internet, the function of multimedia as a marketing vehicle will go on with to grow by the side of an arithmetical rate. The record extensions commonly used to lay up multimedia documentation: MOV, MP4, FLV, M4A, 3GP, TORRENT, WMV, etc.

Besides that, multimedia finds its application in various areas including, advertisements, art, education, entertainment, engineering, and scientific research. Multimedia is heavily used in the entertainment industry, especially to develop special effects in movies and animations. Multimedia games are a popular pastime and are software programs available either as CD-ROMs or online. Some video games also use multimedia features. In the Arts, there are multimedia artists, whose minds are able to blend techniques using different media that in some way incorporates interaction with the viewer. In Education, they are useful for recorded or broadcast lectures, bringing in an expert speaker from a distant location, demonstrating processes that learners may not otherwise have the opportunity to see (such as a rare surgical technique), demonstrating techniques that learners will have to try themselves later (such as setting up laboratory equipment), recording students' performances to enable feedback and promote reflection, bringing the real world into the classroom. Multimedia is used to produce computer-based training courses and reference books like encyclopaedia and almanacs. Edutainment is an informal term used to describe combining education with entertainment, especially multimedia entertainment. Besides that, Software engineers may use multimedia in Computer Simulations for anything from entertainment to training such as military or industrial training. Multimedia for software interfaces are often done as collaboration between creative professionals and software engineers.

What are the relationship between human and multimedia? Multimedia is like a rubber or a bubble gum, it is very stretchable. They are lot of usage nowadays. Multimedia allows us save time, brings entertainments to us, support education, light up our life with music and fun games, allow us to interact with each other without face-to-face conversation, able to earn some incomes through multimedia too. On the other hand, multimedia do brings dangerous side effects like addiction to it until it caused death. We should use multimedia in a good way, make sure we are not addicted or infected by the addiction of multimedia viruses. Multimedia transforms nowadays, and make our daily life much more comfortable and easier.

In the Industrial sector, multimedia is used as a way to help present information to shareholders, superiors and co-workers. Multimedia is also helpful for providing employee training, advertising and selling products all over the world via virtually unlimited web-based technologies. In Medicine, doctors can get trained by looking at a virtual surgery or they can simulate how the human body is affected by diseases spread by viruses and bacteria and then develop techniques to prevent it.

Why use multimedia? Nowadays, video, audio and multimedia offer powerful means of communication. They are very good for showing what things look like, how they move and how they change, keeping an audience's interest, establishing personal contact, establishing the identity and academic credibility of a speaker, communicating the speaker's enthusiasm for the subject. Moving pictures are excellent for showing how things change or how something is done, for establishing a context for information (such as a landscape or a working environment) to make it easier for an audience to relate to what you are saying.

What is Creative Multimedia? The definition of “Creative” is having power to create thing such as drawings, books, web pages, videos, music and architecture. There are some creative thinking methods to be a successful creative person. First is Analytical thinking (breaking problems into parts); Vertical thinking (just like climbing a ladder); Strategic thinking (planning and directions); Lateral thinking (just like jumping from one ladder to another); Outcome thinking (attacking a task); Creative thinking (just like a light bulb) and Critical thinking (judgment or evaluation). These methods may help a person to be more creative, more successful.

(870 words)

Exercise : Random Word / Image Association.

Task in class:

To create "Scary Image or Object" that will instill fear among people through out the ages.

Random words: Kitten.

What can I think of when see this word - Kitten:

• Scary
• Claws
• Dirty
• Disease 

Association:

1. Scary: Mostly people think that Cats are scary especially the one with dark fur and bright eyes. Most of them usually scared by black cats in the night, because of their bright yellow eyes. Some Chinese believe that black cats signified evil spirit or evil creature that owns 9 lifes.

2. Claws: Claws is known as a main characteristic of a CAT. Besides, their claws are also known as a weapon , they spend a considerable amount of time honing to an extremely sharp point. Cats have a natural inclination to sharpen their claws; unfortunately, they do this by scratching on carpets, woodwork and furniture and bring damages to human's property. Other cats may also be prone to scratching their owners during play, and if you have small children, this may be of concern.

3. Dirty: Stray Cats that don't have owner are very dirty and not unhygienic. They'll pee everywhere and caused trouble to humans.

4. Disease: Cat Scratch Fever or Cat Scratch Disease is a relatively rare illness caused by bacteria cats may carry. Most people who get Cat Scratch Fever will have an uncomplicated illness that resolves on its own in a few weeks. Human should always aware of stray cats that spread diseases.

This is my sketches:

Lesson Seven : Random Word / Image Association.

- an idea generation method which allows students to systematically generate new ideas though fixed formula.The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.

"Chances come to everyone but not everyone see it because they not have the knowledge."
"Chances only come to the people who have knowledge."
"Without knowledge we wont find the chances"

We always have our motivation,just like a donkey have a carrot to make it move.

The carrot of us maybe is money,or anythings.

...but how we get away from the carrot?

 @ When to use it

..Use it to stimulate open and divergent thinking and seek creative new ideas.

..Use it to re-ignite creative thinking when you are running out of ideas.

..Use it to get people out of a rut when their thinking is still rather conventional.

-[http://creatingminds.org/tools/random_words.htm]

@ How to use it

1. Find a random word

- Find a random word that will be used as a stimulus for new ideas. You can do this in a number of ways, including:

• Look around you. What can you see? Can you see any words? What about things? What else is happening?
• Open a book at a random page. Run your finger around the page and stop at a random point. Look for a suitable word near your finger.
• Ask the people you are with to give you a random word.
• Select a word from a prepared list of evocative words (fire, child, brick, sausage, etc.)

Good random words are (a) evocative and (b) nothing to do with the problem being considered. Ambiguity also helps. Nouns are usually best, but verbs and adjectives can also be used effectively.

2. Find associations

- Think about other things about which the word reminds you. Follow associations to see where they go.
- Think openly: associations can be vague and tenuous (this is creativity, not an exam!).

- When working with a group of people, you can write these down on a flipchart as people call them out. It can be useful (but not necessary) to leave a space after each associate for use in stage 3.

3. Use the associations to create new ideas

- Now create new ideas by linking any of the associations with your problem. Again, the linkage can be as vague as you like: what you want is ideas!

- Write the ideas either next to their associations from step 2 or on a separate page.

- If other people give ideas that trigger further ideas from you, then you can go off down that route to see where it goes.

- As a variant, you can do stages 2 and 3 together, finding an association and an immediate idea from this.

Example : 

How to make a person to stop smoking in 6 months time?

Random word : Traffic Light

What will you think of when you saw a traffic light?

- Colour

- Price

- Thin

- Awareness

Association : 

Colour : We can use colors to indicate dangers. The red colour indicate most danger follow by yellow colour and green colour.While the smokers see the colours he/she will think about the dangers he/she will face and slowly stop smoking.

Price : We can increase the price of amercement not the cigarette price so when they smoke in the non smoking area they will get the high price amerce.

Thin : Make the cigarette's material become thin so the smoker will become weariness to smoke.

Awareness: Create an awareness image on the cigarette skin and show that smoking will not make people become slim and yet it will make our lungs to become dark and also ugly .

Conclusion : So, people won't buy it if the colour of the cigarette's smoke is in colour and they won't be taking risk to do that .